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Going Long

Going long refers to a market position that investors take to purchase an asset, hoping the price of an asset will appreciate and bring them profits.

Traders can take a long position in different types of securities including stocks, options, mutual funds, currencies, and futures, among others. Establishing a long position essentially means that the investor is bullish on that particular asset, hoping that its price will appreciate in the future. 

If the investor buys and plans to hold an asset for the long run, it eliminates the need to constantly monitor and time the market. This strategy is particularly popular in stock investing because stock prices have always risen in the long term. 

The opposite of going long is taking a short position, also known as ‘going short’. 

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